2017 Advertising Media Planner

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www.hotelbusiness.com

Excellence in hospitality news and analysis.

Hotel Business is with you wherever you are, letting you keep your finger on the pulse of the hospitality industry with the latest news and the most talked-about topics. Whether you're in the office or on the road at an industry event—or striking deals—Hotel Business will be there with you … and for you! Read the magazine, flip through our digital edition, scroll the pages of our website or follow us on social media to access up-to-the-minute headlines.

 

We cover the most current and comprehensive lodging industry topics, with emphasis on the owner, and offer statistics, tools and best practices in an effort to help you improve your business. Daily updates are available on our website and in our e-newsletter, and one-on-one interviews with top industry executives and decision-makers are featured in our bi-monthly publication. Moreover, Hotel Business provides networking opportunities and exclusive hospitality insight with our industry-leading Executive Roundtable series where partnerships are forged—and deals are done!

 

Whether you're a Hotel Business reader or advertising partner, our seasoned editorial staff is on the road with you, on the scene to provide in-depth analysis of industry happenings and what they mean to you in growing and optimizing your business platform and relationships.

Looking for the Media Planner? Click Here.

Anywhere &

Everywhere You Are.

Home

source the industry turns to FIRST.

industry authority.

preferred industry source over Hotel Management & Lodging.

trusted source of information.

source used in making business decisions.

choice for advertising.

in comprehensive coverage of the hospitality industry.

The
Industry
Choice.

*SOURCE: Harvey Reader preference study

Industry  Preference

For digital statistics please contact your area advertising sales manager located on the contacts page.

of readers buy, approve, select or recommend products and services.*

*SOURCE: Harvey Reader preference study

Audience

Issue

Departments

Special Features

Bonus Distribution

January 15


Space: Dec 19

Materials: Dec 20

Supply Side: Bath & LinensGlobal View

Guest Services: Shuttle ServicesPolicies & Procedures

Design: Adaptive-reuseBest Practices

Technology: Guest FacingFood & Beverage

Business & Leisure: Group Business

Celebrating 25 Years of Hotel Business: A Look Back


Industry Outlook


Behind the Brand

ALIS

February 7


Space: Jan 11

Materials: Jan 12

Supply Side: TelevisionsMarket Watch

Sustainability: Energy ManagementOperations

Amenities: Beverage SolutionsHealth & Wellness

Branding: Social MediaTrend Watch

Technology: Back-of-houseDone Deals

Segment Report:
Upscale/Upper-Upscale

February 21


Space: Jan 26

Materials: Feb 27

Supply Side: PTACGlobal View

Policies & Procedures: Legal IssuesGuest Services

Design: ConversionsBest Practices

Technology: SecurityFood & Beverage

Business & Leisure: Vacation Ownership

Shop Talk Supplement: Industry Pros Discuss Must-Have Products & Latest Trends

March 7


Space: Feb 10

Materials: Feb 13

Supply Side: TelephonesMarket Watch

Sustainability: Eco-friendly OptionsOperations

Amenities: Pet-friendly ServicesHealth & Wellness

Branding: Marketing CampaignsTrend Watch

Technology: Revenue Management

Asset Management Report

Construction Update & Listing

Hunter Investment Conference

March 21


Space: Feb 24

Materials: Feb 27

Supply Side: Bedding & LinensGlobal View

Policy & Procedures: Insurance/LiabilityGuest Services

Design: RestaurantsBest Practices

Food & Beverage: Celebrity ChefsBusiness & Leisure

Technology: Mobile Apps

Segment Report: Economy

AAHOA Convention

April 7


Space: Mar 14

Materials: Mar 15

Supply Side: MinibarsMarket Watch

Sustainability: Energy ManagementHealth & Wellness

Amenities: Bath ProductsTrend Watch

Branding: Loyalty Programs

Technology: Social Media/Marketing

Operations: Apparel

Annual Top Management Company Listing

Report & Listing

April 21


Space: Mar 28

Materials: Mar 29

Supply Side:LightingGlobal View

Design: RenovationsGuest Services

Technology: OperationsPolicies & Procedures

Business & Leisure: All-inclusivesBest Practices

Food & Beverage

OTA Report

HD Expo

May 7


Space: Apr 19

Materials: Apr 20

Supply Side: LaundryMarket Watch

Sustainability: LEED-certified HotelsOperations

Amenities: In-room BeveragesBranding

Technology: InfrastructureHealth & Wellness

Trend Watch

Segment Report: Luxury

May 21


Space: May 3

Materials: May 4

Supply Side: TelevisionsGlobal View

Policies & Procedures: Insurance/LiabilityGuest Services

Design: LobbiesBest Practices

Technology: Guest-facingFood & Beverage

Business & Leisure

Celebrating 25 Years of Hotel Business: A Look Back


Annual Sources of Funding

Report & Listing

NYU Investment

Conference

June 7


Space: May 16

Materials: May 17

Supply Side:Bedding & LinensMarket Watch

Sustainability:Energy ManagementOperations

Amenities:Packages & PromotionsHealth & Wellness

Branding:Marketing CampaignsTrend Watch

Technology:Back-of-houseDone Deals

Behind the Brand


Alternative Living: Vacation Rentals & Hostels

June 21


Space: May 31

Materials: June 1

Supply Side: PTACGlobal View

Guest Services: Shuttle ServicesPolicies & Procedures

Design: BathroomsBest Practices

Technology: SecurityFood & Beverage

Business & Leisure

Tech Innovations

HITEC Convention

July 15


Space: June 20

Materials: June 21

Supply Side: LightingMarket Watch

Sustainability: LEED-certified HotelsOperations

Policies & Procedures: Legal IssuesFood & Beverage

Business & Leisure: Group Business Trend Watch

Technology: Guest Facing

Mid-Year Outlook

August 7


Space: July 12

Materials: July 13

Supply Side: CasegoodsMarket Watch

Sustainability: Green Programs/PracticesOperations

Amenities:Beverage SolutionsHealth & Wellness

Branding: Social MediaTrend Watch

Technology:Mobile Apps

Technology Solutions Supplement*


Segment Report: Extended-Stay/ All-Suites

August 21


Space: July 26

Materials: July 27

Supply Side: PTAC Global View

Policies & Procedures: Insurance/Liability Guest Services

Design:New-BuildsBest Practices

Technology:OperationsFood & Beverage

 Business & Leisure

Annual Brands Report & Listing

Franchise Fees Update

September 7


Space: Aug 15

Materials: Aug 16

Supply Side: Bedding & Linens Market Watch

Sustainability: Recycling ProgramsOperations

Amenities: Bath ProductsHealth & Wellness

Branding: Marketing CampaignsTrend Watch

Technology:Operations

Annual Top Owners & Developers Report & Listing


REIT Report

September 21


Space: Aug 29

Materials: Aug 30

Supply Side: Floor CareGlobal View

Guest Services: Shuttle ServicesBest Practices

Design: Restaurants Policies & Procedures

Food & Beverage:Pop-up ConceptsBusiness & Leisure

Technology: InfrastructureDone Deals

Behind the Brand


Shop Talk Supplement*: Industry Pros

Discuss Must-Have Products & Latest Trends

October 7


Space: Sept 12

Materials: Sept 13

Supply Side:LaundryMarket Watch

Sustainability:Energy ManagementHealth & Wellness

Amenities:Breakfast ProgramsTrend Watch

Branding:Loyalty Programs

Operations:Apparel

Technology:Security

Annual Top Hotel Brokers Listing

October 21


Space: Sept 28

Materials: Sept 29

Supply Side: PTACGlobal View

Design:RenovationGuest Services

Technology:Back-of-houseBest Practices

Business & Leisure: Vacation Ownership Food & Beverage

Business & Leisure

Celebrating 25 Years of Hotel Business: A Look Back


International Update


Lodging Conference

November 7

HX Show Issue


Space: Oct 12

Materials: Oct 13

Supply Side: Bedding & LinensMarket Watch

Sustainability:Eco-friendly ProductsOperations

Amenities: Bath ProductsHealth & Wellness

Branding: Hotel PromotionsTrend Watch

Technology: Mobile Apps

Celebrating 25 Years of Hotel Business: A Look Back


Segment Report:

Independent/Boutique


Distribution at all official HX hotel bus stops throughout NYC, from the Hotel Business booth and from bins located throughout the Jacob Javits Center

November 12 & 13


Space: Oct 13

Materials: Oct 16

THE OFFICIAL HX SHOW DAILIES

HX Show News and Schedules

Exhibitor Product Advertorials

November 21


Space: Nov 1

Materials: Nov 3

Supply Side: PTACGlobal View

Guest Services: Shuttle ServicesBest Practices

Policies & Procedures: Insurance/LiabilityFood & Beverage

Design:New-buildsBusiness & Leisure

Technology: Revenue ManagementDone Deals

Behind the Brand


Segment Report:

Midscale/Upper-Midscale

December 15


Space: Nov 16

Materials: Nov 17

Supply Side: Bedding & LinensMarket Watch

Sustainability: Energy ManagementOperations

Amenities: In-room BeveragesBranding

Technology: Social Media/MarketingHealth & Wellness

Trend Watch

Annual People Issue:

"10 to Watch"

2018 Green Book*


Space: Nov 17

Materials: Nov 20

Industry Overview & Analysis

Looking Ahead to 2018

Polybagged with December 15 issue

PLUS: In-depth coverage and analysis of breaking news, events and associations, new product launches and industry leaders and legends.

Editorial Calendar

Tabloid

Live
9.5" x 12.5"
Bleed
11.125" x 13.5"
Trim
10.875" x 13.25"

junior vertical

Live
7" x 10"
Bleed
8.625" x 10.75"
Trim
8.375" x 10.5"

junior horizontal

Live
10" x 7"
Bleed
11.125" x 7.625"
Trim
10.875" x 7.375"

quarter vertical

Non Bleed Only
4.875" x 6.5"

qtr horizontal

Non Bleed Only
7.375" x 4.5"

strip vertical

Live
3" x 10"
Bleed
3.875" x 10.75"
Trim
3.625" x 10.5"

strip horizontal

Live
10" x 3"
Bleed
11.125" x 3.625"
Trim
10.875" x 3.375"

2 page spread

Call the production
department for specs

▼ DISPLAY RATES

BLACK AND WHITE RATES

AD Size

1X 6X 12X 18X 21X 27X

Tab Page

9835 8840 7930 7050 6150 5095

Junior Page

6135 5530 5110 4510 3875 3270

Strip

4110 3720 3150 2850 2425 2060

1/4 Page

3720 3360 2860 2595 2200 1870

1/6 Page

3255 2950 2505 2275 1950 -

1/8 Page

2195 1985 1700 1550 1350 -

1/10 Page

1670 1505 1275 1175 1050 -

Special positions: Add 15% of space and color charge.

COLOR PREMIUM

1X

6X

12X

18X

21X&27X

4 Color

1640

1475

1330

1195

1080

Spreads: Double earned color premium

▼ CLASSIFIED ADVERTISING

For sizes and rates contact us at (631) 246-9300, ext 224 or email Classifieds@hotelbusiness.com

▼ INSERTS, BLEED OR OVERSIZED

Black and White space cost plus insert charge of $1,500. For multi-page insert space cost contact publisher. No charge for bleed or oversized.

▼ RATE POLICY

Rate based on a non-cancellable contract. If cancelled, ads run would be short-rated to the nearest earned frequency based on the rate card. Special positions are non-cancellable within 90 days of ad space closing.

15% Agency Commissions given when ad materials are supplied.

▼ TERMS AND CONDITIONS

Net due thirty (30) days from invoice date. No cash discount. After thirty (30) days, the gross amount will be due and we will no longer honor the fifteen (15%) discount. Advertiser agrees to accept additional expenses of Attorney fees and Collections Agency charges should ICD require them to collect late payments.

▼ ELECTRONIC SPECS

ACCEPTABLE DIGITAL FILE FORMATS:

The original ad layout document, fonts and images accompanied by a press-ready PDF file.

Preferred Applications: Adobe InDesign CC (2015).

Others: Adobe Illustrator CC (2015); Photoshop CC (2015); Adobe Acrobat Distiller 11.0 (Illustrator and Photoshop are not recommended for creating layout files.)

PDF format: All ads should be in PDF or PDF/X1-A format prepared for press in CMYK with embedded fonts. Please contact Production for the job options files that should be used when creating PDFs. PDF files cannot be edited or altered in any way. Please include all native files, including supporting graphics and fonts.

UNACCEPTABLE DIGITAL FILE FORMATS:

All digital Microsoft files: Word, Excel, Powerpoint, etc.

COLOR SPECS:

• All images, backgrounds & copy must be CMYK. Ads received in RGB format will be converted to CMYK. To avoid over-saturation, the combined value of CMYK values should not exceed 300%. (ie. C=100, M=100, Y=50, K=50)

IMAGE SPECS:

• Photos should be 300dpi at their actual size, in CMYK.

• Set transparency flattener to at least 300 dpi where applicable:
- 1200 dpi for Line Art. 300 dpi for Gradients.
- Set the vector balance to 100% vector.

Ad files with embedded images must be sent with original artwork to ensure trouble free output of your files. Embedded files cannot be corrected or adjusted.

GENERAL SPECS:

• Please include crop marks on all bleed ads.

• Label all documents and digital layout files with advertiser's name and issue date, NOT "HOTEL BUSINESS."

• All Digital files MUST be sent complete. If files are incomplete you will be contacted. ICD assumes no responsibility for files that are sent incorrectly.

• MACINTOSH platform preferred. HOTEL BUSINESS is not responsible for the final outcome of digital files created on PC.

ACCEPTABLE COLOR PROOFS:

A valid supplied SWOP color proof that is representative of the ad is suggested. All supplied color proofs MUST meet SWOP specifications. Publisher is not responsible for color variation on press if ad is not accompanied by the proof.

PRODUCTION WORK: If publisher performs production work to existing or new ads, then the rate will revert back to gross pricing. If any work needs to be done you will be contacted for your approval prior to processing. No charge for publisher to create a PDF. All supplied ad materials will be heldby publisher for a period of no longer than one year from the issue date in which the ad last ran. Thereafter, materials will be destroyed.

▼ FILE TRANSFER (FOR PRINT)

Send via E-mail (files less than 10 mb):

Attn: Diane Costanza: DianeC@hotelbusiness.com

Upload digital files: http://ads.icdnet.com accessible via your web browser. No ID & password needed. Please EMAIL Diane once ad has completed uploading.

Contact Production Department:

Diane Costanza, (631)246-9300 ext: 240

Rates & Sizes

Editorial Coverage

Video Coverage

One Investment, Months of Visibility

In-person networking opportunities, combined with pre- and post-event web and print coverage, generate extensive exposure for Roundtable sponsors.

Hotel Business® Roundtables are intimate-sized educational & networking events held nationally throughout the year.Depending on the topic, each event brings together top-level executives as a single-focus group or a mix of disciplines and experts - owners, operaters, lenders, asset managers, brokers, purchasers, designers, brands, etc. In addition to editorial support in Hotel Business®, extensive coverage, including pre- and post event web stories, photo slide shows and video interviews are posted on www.hotelbusiness.com

Roundtable

1 - SPONSORED CONTENT

Hotel Business' sponsored digital content program lets advertisers align with topical industry content that informs and engages the digital reader. Hotel Business provides high-profile sponsored digital content positions, including placement in the Front Page and Category sections of hotelbusiness.com and the Hotel Business Daily E-Newsletter. Sponsored content campaigns include scheduled new posts to keep the content fresh and extend the advertising exposure. Sponsored content posts are permanently accessible in the hotelbusiness.com archives.

Exclusivity: Max (3) advertisers. $2,000/week

 

 

2 - LEADERBOARD BANNER

This eye-catching ad placement sits atop each page within hotelbusiness.com

Campaigns are randomly drawn and connect to a supplied link.

Exclusivity: Max (5) advertisers.

728x90 Leaderboard Banner: $2,500/month

3 - HIGH-PROFILE MULTIMEDIA POSITION

Animated ads and/or video. This placement is visible on ALL pages throughout the website.

Exclusivity: Max (5) advertisers, sequentially drawn.

300x250 Multimedia Position: $3,500/month

4 - STANDARD BANNER

These ads are positioned with the "main" content regions of each page within hotelbusiness.com. Campaigns are randomly drawn and connect to a supplied link.

468x60 Banner: $1,200/month

5 - BOOKENDS

High-profile position, displayed on the right and left sides of the hotelbusiness.com home page. Campaigns connect to a supplied link.

Exclusivity: Max (5) advertisers, sequentially drawn.

160x600 (x2) Bookends: $5,000/month

6 - CATEGORY INTERSTITIAL SPONSORSHIP

This is your opportunity to sponsor industry news categories on hotelbusiness.comCampaigns are randomly drawn and connect to a supplied link.

Exclusivity: Max (1) advertiser per category.

450x450 Banner: $2,000/month

7 - HOME PAGE TAKEOVER

This dynamic opportunity includes bookends, a home page intercept, a leaderboard and the multimedia position. Upon login, all four positions will be displayed simultaneously. Campaigns connect to a supplied link.

Exclusivity: (1) advertiser per month.

$8,000/month

8 - EMAIL OPPORTUNITIES & SPONSORSHIPS

Horizontal ads top our exclusive Daily News Email with buttons placed within the copy. Campaigns are sold one-per-day and connect to a supplied link.

Exclusivity: Max (5) advertisers per week, per position, exclusive days.

A: 468x60 Banner: $2,500/month

B: 150x150 Button: $2,000/month



Digital Advertising Contact
Phone: (631) 246-9300 ext: 250
Fax: (631) 246-9496
ErinH@icdnet.com

Digital Advertising

Sales

Jay Schultz

Sr. Vice President,
Hospitality Group

(631) 297-8103

jays@hotelbusiness.com

Michelle Yelner

Sales Manager
Eastern Region

(631) 246-9300 ext. 249

michelley@hotelbusiness.com

Jon Heng

Sales Manager
Western Region

(626) 799-3610

jonh@hotelbusiness.com

Allen Rolleri

Publisher
Hospitality Group

(631) 297-8109

allenr@hotelbusiness.com

Mike Reckling

Sales Manager
Midwest Region

(847) 913-8108

miker@hotelbusiness.com

Patricia Heng

Sales Manager
Western Region

(626) 799-3610

patriciah@hotelbusiness.com

Editorial

Christina Trauthwein

Editor

(631) 246-9300 ext. 204

christinat@hotelbusiness.com

Nicole Carlino

Senior Associate Editor

(631) 246-9300 ext. 217

nicolec@hotelbusiness.com

CJ Arlotta

Associate Editor

(631) 246-9300 ext. 248

cja@hotelbusiness.com

Stefani O'Connor

Executive News Editor/Managing Editor Roundtables

(347) 462-2490

stefanio@hotelbusiness.com

Corris Little

Digital Content Editor

(631) 246-9300 ext. 244

corrisl@hotelbusiness.com

Classifieds

Susan McDonald

Classified Advertising

(631) 246-9300 ext. 224

susanm@hotelbusiness.com

Production

Diane Costanza

Senior Production Manager

(631) 246-9300 ext. 240

dianec@hotelbusiness.com

Digital

Erin Helmers

Advertising Operations Coordinator

(631) 246-9300 ext. 250

erinh@icdnet.com

Chicago Office

(847) 913-8295

 

 

New York Office

(631) 246-9300

Contacts
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